Since Hi-Tec's launch of the Altitude Ultra featuring Ion-Mask technology, press and consumer attention has been growing at an increasingly rapid rate.
Ion-Mask is a revolutinary plasma-based technology, originally developed for the military to protect soldiers from chemical attack.
Ion-Mask alters the surface of fabric at a molecular level to repel water and other liquids - which are forced to bead and simply run-off.
A surface enhancement technology, Ion-Mask works by invisibly binding polymers to each individual fibre.
The benefits are as transparent as the technology itself, with minimal consumption and negligible waste.
Ion-Mask enhancement represents a quantum leap in footwear technology.
With a waterproof full-grain leather upper and fully gusseted leather tongue, the Altitude Ultra also features a soft padded leather collar, moisture-wicking lining, rustproof fixings and Stabila-Flex contoured bi-fit board for support with reduced weight.
A lightweight, compression-molded EVA midsole, Vibram outsole and Comfort-Tec contoured sockliner complete the picture.
Colours Available:
A History of Hi-Tec
Hi-Tec, based in the appropriately-named Essex village of Shoeburyness, are world-famous for their walking boots, sports shoes and snow boots.
Their first successful foray into the sports shoe industry in the 1970s saw the development of a dedicated shoe for the then fast-growing game of squash – which to date has sold more than 18 million pairs and is still a best-seller in over 80 countries.
Durable, functional walking boots followed, and the company’s rapid rise and development on the world stage was such a success it led them to becoming a casebook study at the Harvard Business School.
Hi-Tec’s revolutionary Ion-Mask technology - originally developed for the military to protect soldiers from chemical attack – has become an industry benchmark, heralding a quantum leap in waterproof footwear. By altering the fabric at a molecular level, Ion-Mask prevents water and other liquids from penetrating the surface of the boot, keeping your feet drier and more comfortable in the process.