Wild Country Climbing
Wild Country is the UK's leading rock climbing equipment manufacturer. Wild Country's high-quality portfolio of rock climbing gear suits all types of climbing; trad climbing, sports climbing, indoor climbing, bouldering, ice climbing, and mountaineering.
Founded in 1977 to manufacture the first camming device, the Friend, Wild Country is synonymous with quality and innovation.
Since then they have been responsible for making the most original rock gear around, including the first curved nuts, the Rock On Wire Sets, the Technical and Helium Friend, and best-selling climbing helmets, harnesses and more.
Wild Country have been at the cutting edge of climbing for 35 years.
Ever since the Friend was invented by U.S. climber Ray Jardine – who found a manufacturer in like-minded British-based enthusiast Mark Vallance – Wild Country have gone from strength to strength by creating the highest-quality rock climbing hardware on the planet.
Born in a tiny factory in the heart of the Peak district in 1977, Wild Country have been building their success on the back of the climbing world’s best Friend – shortly followed by their renowned Rock – ever since.
Their name is now synonymous with hard climbing, with higher safety margins and ease of placement top of their agenda.
Ray Jardine’s simple cam concept had been six years in the making before taking off on BBC’s Tomorrow’s World programme.
Just two years later they launched the Rock, the first ever curved nut which has become what is probably the best-selling piece of climbing equipment of all time.
The success of the Friend and the Rock has turned Wild Country into a legend, revolutionising the climbing world with a host of innovative ideas that have now become the industry standard.