Speedo are able to trace their roots back to 1914, when they were founded by a young Australia-based Scot. Taking advantage of the growing popularity of swimming as both a popular past-time and a full-blown sport, it's no surprise Speedo have become synonymous with both beach and professional swimwear.
With a multitude of innovations throughout the 20th century, Speedo's greatest moment so far could possibly be the launch of the advanced LZR Racer suit and its subsequent performance in the Beijing Olympics, with 92% of all swimming medals won whilst wearing one, and of course Michael Phelps' historic achievement.
Speedo are celebrating nearly 100 years of history.
From a small hosiery business specialising in the manufacture of socks during World War One, this Australian company founded by a West Highland Scot has led the world in swimwear, and has become legendary amongst beach lovers and professional swimmers alike.
Their LZR Racer Suit at the 2008 Olympics helped launch them into the stratosphere, thanks to Michael Phelps and his eight gold medals – 92% of all swimming medals won at the Beijing games involved Speedo’s latest technology.
The firm’s initial expansion into swimwear was greeted with horror in the 1920s – their first open shoulder Raceback was banned on many beaches, despite being adopted by competitive athletes.
Their Olympic debut five years later saw them win gold in the women’s 200m breaststroke, even though the teenage medallist was nearly prevented from taking part for showing too much flesh!